一持工作室 | 老上海油脂厂改造"倾月"酒吧
The Shiliupu Dock of Shanghai was a place enriched fully with the Shanghai Bund history.It features numbers of longtangs and traditional Shanghainese Shikumen buildings where one can track down all the historical stories happened in this once prosperous era.
∇ 倾月翻新前的外立面（前身是Haggen-Dazs) Front facade of the MOONCRAFT site before renovation (formerly Haggen-Dazs) © o&o studio
Located on No.505 Zhongshan South Road,the Cool Docks was originally a grease factory in the old days.Once a top ten creative hubs in Shanghai,it was renovated in 2018 and is now attracting new restaurants,coffee shops and bars to settle in.MOONCRAFT,among one of them,is launched at this celebrated spot on the South Bund.
∇ 倾月翻新前的外立面 Rear facade of the MOONCRAFT site before renovation © o&o studio
Choosing the Cool Docks as the first boutique bar's location,clearly the Client has high expectation and requirement.From the design perspective,o&o studio set out two key directions in creating MOONCRAFT.
First of all,MOONCRAFT occupies three connecting ground level units right next to the Cool Docks Wai Ma Lu entrance,with dual aspects facing the Cool Docks central plaza and water feature,and the South Bund on the opposite side.Although the total area is a merely 130sqm,the Client requested a variety of functions to take place within it.This includes hand-crafted beer bar,whiskey bar,restaurant,and a rarely seen robotic bartender.In regards to the spatial arrangement,this is something important for o&o studio to look at,especially on how to absorb and make good use of the existing structure and give the units a new lease of life.
Secondly,the site is packed with references such as the river,the docks and the warehouses which also became the first "ingredients" of the project's design,while the Shiliupu era should also be remembered.With these inspirations,o&o studio is determined to craft a booze place that is filled with "moments".
∇ 今天的南外滩,三层高的红砖头老码头坐落在黄浦江旁 Aerial Photo of Today's South Bund,with the 3 storeys high red brick Cool Docks sitting adjacent to the Huangpu River © Tian Fang Fang
The branding of MOONCRAFT integrates all the design elements as one identity.From the bar's name to its logo,as well as the architectural and interior design,they share the same concept throughout,all by o&o studio.
Imagine the full moon hanging above the Huangpu River,together with the river's geometry that forms a glass that hold some of the richest history of the city with the yellow lunar gradually dipping into the glass,form the logo of MOONCRAFT.The name "MOONCRAFT" stands for a place that holds moment of dialogue,enjoying the best craft beet in town under the moon and starry sky adjacent to the Souths Bund.
∇ 倾月品牌的概念 – 高挂黄浦江外滩上的圆月 Concept of MOONCRAFT's branding – Moon hanging above the Huangpu River at The Bund © o&o studio
∇ 倾月标志的设计概念 Design Concept of MOONCRAFT's Logo © o&o studio
MOONCRAFT is zoned according to three key functions and features – hand-crafted beer bar,whiskey bar,and the robotic bartender.Considering the existing structural columns and sheer walls,o&o studio designed a U-shaped bar counter to associate the spatial relationship between the two bars.The U-shaped counter also "absorb" the existing sheer wall and by the making use of it,a hidden air-conditioned beer storage is formed.In-between the two bar counters found the robotic bartender which falls under most eye sights of the customers from both bar areas.
∇ 现有结构 Existing Structure© o&o studio
∇ 三个相连单元形成一个空间个体 Connecting three units as one single space© o&o studio
∇ 欠缺空间感,三个店面也是过多 Lack of sense of space and overloaded with three shop fronts© o&o studio
The beer and whiskey bars face the Cool Docks central plaza and the South Bund respectively.With restrictions on customizing the façade that faces the South Bund,o&o studio focuses on the side facing the central plaza,which is also MOONCRAFT's main entrance.The concept of the façade is a dockside warehouse inspired weathering steel portals that plugged into the two façade openings which offer much needed depth to the slim brick wall.This gives MOONCRAFT a unique outfit among the other F&B units,and at the same time creating better use of space at the beer bar.The portals come as an inverted U-shape that form the main entrance,and an upstand U-shape with operable window and balcony that connects the inside and outside space.
∇ 增加内墙及利用平台 Addition of partitions and making use of platform© o&o studio
∇ 利用内墙细分公共,交接和后勤区域 Making use of partitions to break down the spaces into private,interface and BOH© o&o studio
∇ 带来清晰的空间感,还有优化了店面的数量 Create a sense of space with advantage of reduced number of frontages© o&o studio
Through the main entrance is the hand-crafted beer bar,with a smaller floor area than the whiskey bar.o&o studio makes use of a black mirror wall to enlarge the space.As the name MOONCRAFT suggests,whereas the design concept is "Moments",a circular mirror with a slender valley fold hangs on the mirror wall that creates a "mirror within mirror" effect imitating the floating moon on the Shanghai Bund's sky.The circular mirror certainly talks to everyone and every little context,generating ever-changing and unexpected reflections.
∇ 老码头广场及倾月主门口 The Cool Docks Central Square and MOONCRAFT'S Main Entrance© Tian Fang Fang
∇ 主门口 Main Entrance© Eric Chan
At the backside of the bar counter,a champagne gold s.s.steel portal framed an orderly line of beer taps.Towards the end at the mirror wall,o&o studio also incorporated a half of the Chinese word "Cool",making use of the mirror to complete its entirety,escalating the joy at MOONCRAFT.
The rarely seen robotic bartender sits at the centre that allows interaction with customers from both bars as well as more directly at this interchanging point.
Extending from the beer bar,the whiskey bar occupies the entire raised platform area.The level change perfectly allows a typical sitting height for this bar and restaurant area.The whiskey bar endures the "Moments of Moon" concept,where o&o designed a circular bar shelf that acts as a rising moon.
Around the restaurant area in front of the whiskey bar,there are a couple of feature seats for couples that face the windows overlooking the South Bund.
On the other two sides of the restaurant are the kitchen and wc,and a solid wall on the opposite side.Originally this wall has two door openings that lead to the Cool Dock entrance.After the renovation,the landlord decided to fill up the openings.o&o take this as an advantage to provide sofa seats for casual drinking.Up above them is a feature ceiling with mirror finish s.s.plates to amplify the "Moments of Moon" idea,almost forging an inverted reflection of a rainy day.
One might feel that MOONCRAFT is a little monochromatic.It is indeed not the case.o&o has made use of blue back painted glass at several designated planes which generate unexpected reflections,thus absorbed by the collective internal surfaces diffusing an essence of blue in MOONCRAFT.
∇ 最"爽"的手工啤酒酒吧 "Coolest" Crafted Beer Bar © Eric Chan
∇ 威士忌酒吧与调酒机器人 Whiskey Bar and Robotic Bartender © Eric Chan
∇ 倾月手稿 Concept Sketches of MOONCRAFT© o&o studio
∇ 平面图 Floor plan© o&o studio
∇ 剖面透视图 Sectional Perspective © o&o studio
Address: Unit 101/102/103,Cool Docks,Shanghai,PRC
Architect: o&o studio (https://www.oandostudio.com)
Typology: F&B,Bar Design,Interior Design,Shopfront,Renovation
Chief Designers: Eric Chan,Suzanne Li Private
GFA: 130 sqm
Photographers: Eric Chan,Tian Fang Fang
Text: Eric Chan,Suzanne Li,Zhong Xue