Faye Toogood | 伦敦奢侈品牌Mulberry概念店
著名室内设计师Faye Toogood受英国奢侈品牌Mulberry委托与创意总监Johnny Coca共同在伦敦打造他们新的概念店铺。
Faye Toogood,the renowned interior designer,has been appointed by luxury British brand Mulberry to co-create their new store concept in London together with their Creative Director Johnny Coca.
The rich and opulent space embodies a new shopping experience where a warmer atmosphere created by the tactile environment welcomes customers and encourage them to engage and enjoy the store.
Toogood played upon Mulberry's heritage-brand status by paying tribute to the ideal verdant landscape of Somerset,Mulberry original birthplace.Inspired by painterly qualities of British landscapes,the designers created a strong contrast by juxtaposing simple geometric volumes,shapes,scales and sensibilities.
"As a British brand,we did want something that felt in tune with our history,but not too literal an interpretation of English classical style;something more rebellious and modern and subtle in its references," says Coca."We want people to feel well here,to feel at home.It is a comfortable and warm space,but it also tells a story about us as a lifestyle brand.It is a reflection of our new chapter,as we continue to develop our vision of sophisticated,cool,fun."